What’s so great about the Revolut website experience?

Revolut’s website is unique because they imagined it from the USER PERSPECTIVE.

Further to that, there are four points of distinction I’d like to share with you.  These are the hierarchy of information, spacing, benefit to the customer and relevant calls to action.

HIERARCHY OF INFORMATION

There is a clearly defined hierarchy of information. This can be created in a series of workshops. The first workshop would establish what the business goals and priorities are and hypothesise what the user needs might be. From this first workshop we can confirm user needs through research. The findings of the research would establish and help prioritise the user's needs. The second workshop’s main function would then be to review, combine prioritise these needs. The image below shows an example of the outcomes of these workshops might have worked in the context of Revolut.

Revolut workshop to website

SPACING

They have not bunched sections together into small blocks, which can be overwhelming with no clear priority.

Each element has space to breathe with sharp headers and little or in some cases no sub-copy.

Instead images of what the ‘element’ looks like in context. It’s very much a show-me don’t tell me approach.

BENEFIT TO CUSTOMER IN HEADERS

All their content titles are labelled as solving a user problem:

“Pay and get paid hassle-free” instead of the usual “Transfer money”

“Never overspend again with smart budgeting” instead of just “Budgeting” or “Use our budgeting tool”

RELEVANT CALLS TO ACTION

“Payments →” “Budgeting & Analytics →” and “Opening Banking →” instead of “Read more” or “Tell me more”

This is not only beneficial to the user and prevents repetition but is also good for SEO.