FROM Hidden BRAND TO
hero BRAND
We have been a global creative and strategic partner to impact protection brand, D3O, for over five years. We’ve repositioned the brand, from a functional, science-based, invisible ingredient brand, to an emotive, human-centric, consumer brand with confidence and swagger through a compelling brand idea and several brand campaigns with powerful design and video content at the heart.
Inside Out Stories
We created a global brand campaign that included several D3O brand ambassadors across different industry verticals including NHL star Seth Jones, multi-winning Isle of Man TT motorcyclist, Michael Dunlop, downhill biker Tahnée Seagrave, Scott Sport’s Robin Gillon and many more.
All the multi-talented athletes and personalities are empowered to push their limits and those of their teams and have a unique approach to life and the challenges and fears they overcome as part of it. Our stories focus on this as well as the confidence that D3O gives them in removing restraint, leveraging the smallest window of opportunity or providing a critical focus on the mission. We produced extensive video, print and online media assets across various media platforms. The campaign signified a shift in direction for D3O, as we shifted the focus of their targeting to the end user of their products, a strategy that continues to this day.